seth godin is my hero
I was trying to persuade some people today that if you can't work out why the stuff you are trying to promote just isn't drawing the crowds, then Seth Godin is the man to listen to. I related all kinds of stuff about purple cows, and how the promotion-publicity-pricing cycle is long since out of date.
I got some snorts of derision, some blank looks, and some kindly but dismissive comments, and not a whole lot of kudos. But I got home to find that Seth has sold his entire Limited Edition book-box today, selling at a rate of one every three minutes. Seth is my hero.

